My motivation –
Hello, I’m Bijita Chatterjee currently pursuing the digital marketing course from Upgrad/Mica. I had a very different professional background throughout my career. Then I had taken a long sabbatical before I decided to join back. This was the time when I first got myself introduced to the arena of the digital marketing. I joined the e-commerce section of an apparel brand and the experience was an eye opener for me. I understood that the digital marketing industry is an ever growing market with several opportunities. So as an outsider of this field I took the immediate decision of joining a reputed institute and complete the Digital Marketing Course. After searching through many institutes I decided to join Upgrad / Mica and complete the course.
USPs –
- Practical experience – The Digital marketing course is not a theoretical based course. So it was important to get hands-on experience for the concepts that were being taught in the modules. I found this was the main USP of this institute as they let their students gain practical experiences through various live projects such as Face Book Promotions, SEO, SEM and etc.
- Helpful mentors – The mentors of this college are very friendly and helpful. The interactive learning modules are very helpful. The live sessions by mentors are very informative and interesting way of explaining the practical methods in the easiest way. There are also additional bi-weekly doubts clearing sessions (DDR sessions) where the students can clear all the doubts. Along with all these facilities they also give the opportunity for one-to-one sessions.
- Learning platform – The pattern they have used for making the learning platform – videos and textual context together helps the students understand the course matter in a far better manner. The learning platform offers a student friendly approach which helps the learners access the course materials in the easiest possible manner. The student buddy concept is also very helpful.
- Comprehensive Curriculum – The College covers all the arenas of the Digital Marketing course in a very thorough manner like the Marketing Fundamentals, Building a web Presence, Social Media Marketing, Search Engine Optimization, paid Media Marketing, Display Advertising, Email Marketing, Content Marketing, marketing Analytics, and Integrated Marketing Strategy. Along with the main four months details basic course on the Digital Marketing the college also offers the students an opportunity to move ahead and do specializations. They have six top fields as options and given the facility to the students to choose from them. Even
- Certifications – Once the candidate completes the course from Upgrad/Mica they can enhance their profile and credentials with the esteemed alumni status from the Mica University. Along with this they give us certificates from Meta, Clevertap, Social Panga which can be of much help to the students once they start their career in this field.
- Career Support – Upgrad offers full career support to their candidates. They help them from building the proper resume to groom them to appear for the interviews with full confidence. They also offer placement support and internships that can add a great value to the aspirants who wants to build their career in the Digital marketing field.
Conclusion- To conclude, the Digital Marketing course that Upgrad/Mica is offering can be undoubtedly be said to be one of the best in the market. Many alumni students who have completed their course from this college are highly placed in the career fields. We can get many of such references from the LinkedIn profiles. Thus it can be very well said that after completing the course from this institute one can surely aspire to work in a reputed organization. The structured learning and the best mentorship of this college can become the best investment for an aspirant who wants to work in the field of Digital Marketing.
